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Boneprone Family is a great marketing tool. It's elevated some small TGP owners to cult status and helped them grow their sites. Beyond that, I'm not sure of any benefits.
There's value in everyone knowing your name though. Say Boneprone where to open an affiliate program down the line. His name is already branded, so he wouldn't have the problem a new program often has, the "who are you and why should I send you traffic" syndrome.
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