I remember watching people at one of my old jobs get hooked on EverCrack (as they called it)... they would come in on the weekends just to play (I worked at an ISP, so they had decent bandwidth to use on the weekend for the game)... it was SAD... reallllly sad... although your definition of eating pizza and playing the game was correct, they used to order pizza all the time and I'd get the added benefit from it
then again, i was hanging out at work on the weekends because I had no life and was sorting thru TGP galleries, but whatever