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Marketing 101 by Rick Salomon
I don't know if others have posted these similiar thoughts or not..but here I go.
The more I think about it, I believe Rick Salomon had this planned out all the time for the full release of the video.
Check out when his "brother" registered TrustFundGirls.com... June 5, 2003. Why would a domain with a name like this be registered then?
How did a short clip of the tape get released, but never the whole video? You are telling me that his friend or people who had access to the tape only released a part of it, but never the whole thing? I believe only a small portion of the video was released to get peoples attention.
Interest got incredibly high (probably higher than anyone expected). All over the place, here included, people were asking over and over if anyone has seen the complete video...does the complete video even exist? Then suddenly the whole video gets released by Salomon. Why didn't the whole video get released earlier, before he was involved...if others had it...why only a small portion?
So we can all learn something from Salomon. Plan your marketing out in advance. Peak interest by causing controversy that you had "no part in" by only leaking out little info and parts of whatever it is. Then cash in.
I think he did wait a little too long to release the whole thing. And I think he should have an affiliate program that pays out a small portion of membership (I would promote the site for say $10 per signup).
Just my thoughts on how I think this all went down.
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