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it doesnt happen overnight, the band has to build a reputation for itself locally first. they should try to get as many gigs as possible and get their name out there. tell them to form a mailing list and sell cds at the gigs. Also when they have a bit of a following you can approach the equipment manufacturers for endorsement deals, even if its just a discount on the gear. all this helps build the bands profile and make it more attractive to the record labels.
hope this helps
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