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play, play, play.
Play shows as often as they can. If they're good, they will be found. The local radio thing is ok. Just think of how many crappy bads are already doing it.
Like Shok said, there is no real shortcut. I've played in bands that played with bands who were around for a long time who eventually got good record deals and played on big tours - but it was all abotu them being good and getting a following.
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