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They have to be road dogs, it's the only tried and true method.
Of course, you can shop your demo to labels (most wont even listen unless you have a contact). To get some contacts, get in touch with a GOOD music agency or music lawyer. Ask them to shop the demo.
Buy them a ford econoline van and send them on the road. About 200 shows a year for a few years. South by Southwest, North by Northwest, they should be booked in towns where big music festivals are at the time for maximum exposure..
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