Thread: Dialer Strategy
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Old 02-18-2001, 06:25 PM  
mediaguys
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Join Date: Feb 2001
Posts: 38
Dialer Strategy

From a marketing perspective, is a dialer more like a pay per sign up, in that the surfer uses it once and you generate one payment from it? Or is it more like a recurring membership in that the surfer will use it month after month and the idea is to build an ever larger base of recurring payers?
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