I think it believes on what site you are trying to sell. A text link selling a story site works well. A banner works well on extreme fetish site. A combo of the two works well on everything in between. I think the best banner/text is the ones that has the featured gallery model with text saying something like "Carry your ass to my site for more of my hot body."
Of course, like everything, there are exceptions. A good creative text link by itself can lure people to the site. If I put "I just turned 18 & my friends took nude pics of me" works better than "barely legel teens here".
How to convert the traffic is a different matter but it works well with clicks.
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Moongem Erotica Moongem Fiction
[This message has been edited by Jamdin (edited 02-16-2001).]