Somthing to add about outgoing links not ALWAYS being a drain.
Quote:
Google (and other search engines) value outgoing links particular if the "linked to" page is of the same topic as the page being linked. More importantly, your visitors will benefit from such links. If these outgoing links are to an authority site (a trusted source of information e.g. NASA website for the topic of space) you stand an enormous chance of gaining far more than you lose.
To appreciate how outgoing links can assist your site's ranked position one must look beyond "my site" and the site (page) being linked to in order to see the bigger picture. PageRank transfers not just to the "linked to" page (this so-called PageRank drain) but all subsequent links down an endless link path and not just a single path but also millions of endless new link paths as you move further away from your own website.
|