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wtf, he is prolly a gallery submitter or small tgp owner, like most ppl and you tell him to advertise in magazines?
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The question was how to get traffic.
To say he is 'probably....' is to presume. I did not presume, I gave an answer to a question.
To place a small add (say a box add) in magazines is not expensive. Lots of magazines (well in the UK they do) have a section in the back full of cheap small ads, normally under the classified section. The cost to advertise can be low cost, and can produce good results.
Many people do advertise sites this way.