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First site was a tranny site. Very disappointing, it turned out to be a MEGA SITE. More content of other niches than the actual one. Very unpersonal and not specially surfer friendly. It was basically cluttered with plugins from top to bottom.
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It's VERY common for a company (read, typical name brand sponsor) that has invested heavily into developing a substantial content base to implement a database driven centralized content management system.
For example, I buy a million images - say 100,000 are blondes, a 100,000 brunettes, 100,000 teen lesbians etc etc. Now not only can I build my "Mega Site" - but I can toss up as many front ends as I want - each targeting a different subset (niche) of my main content, and giving me more opportunities to profit. Using a CMS with different skin overlays allows designers to give a different look and feel to each site, but at the end of the day "all roads lead to Rome..."
Do you really believe that some of these programs that offer 100 different pay sites really have "100 different pay sites"? They may call it that - but what they mean is "100 different front ends" - and the worst of them mean "100 entry pages to see my old Z-Master CD"