well
If I would like to cheat the webmasters
I would pay $30 to small ones so they would be happy and will send more traffic then I would rip them off !! If someone makes me $5000 and why would pay him $3000 = then I make just $2000 but if I wouldn't pay him I make $5000 !!

cool .... sure this is only if I am so fucking troublemaker that I wanna make money and cheat webmasters ...
I think it works like this