I think the personality descriptions of the various signs are pretty accurate but most people don't realize you have to take into account your rising and moon sign as well as the planets to get a really accurate picture.
(I know...what a fucking geek this guy is...there I said it first)
The magazine and newspaper horoscopes are for entertainment only
Put 6 horoscopes side by side and they'll never match "predictions" Reagan swore by them...haha