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Old 02-07-2004, 10:23 AM  
Greg B
So Fucking Banned
 
Join Date: Jul 2001
Location: EARTH (for the time being)
Posts: 7,014
This has got to be one of the most important posts on this board in a lonnnnnng time.

I don't know why I don't listen to myself sometimes but this post is highly reassuring.

Years and years ago I learned one thing:

Traffic is only as good as it's good for you.

I've had big sites link to me and some traffic converted and some didn't.

Yet my biggest discoveries were:

Hunt your own targetd audience. You don't need 8 billion goo gob people who won't pony up for shit. You need a solid 1-5,000 who will. That's your foundation. But you'll only get that if you have something worth interest. Umpteen similar content sites ain't shit. It's a first-come-first-traffic scenario which is hit or miss at best.

That's where site design comes in. I've seen sites with the same content but one is attractive and the other looked like it was put together by Uncle Fester on crack.

So I stayed away from the traffic brokers until I could see that they had targeted niche specific traffic and that there was a reputable watchdog in the industry to maximize ROI.

So I worked my traffic hunt with stealth. I don't do my site full time like many but I like to be precise. Fan base is the key. Thats' what separates the chaff from the wheat. Happy fans means loot in hands.

So several weeks ago I started another traffic safari. Doing what I used to do and adding new twists like trading links for free art and original content. I did that years ago with Horny Hank and Blacks On Blondes. I really liked working with Hank and recently started up with him again because he's fun to work with and I actually ENJOY doing a free toon series for him. These tactics bring me traffic of interest. Add to that other targeted niche communications via the web I've found that 'control' means efficient ROI.

Now if a site is starting out and you need to publicize perhaps a traffic broker is neato-nifty.

Earlier this week I got listed on the Hun. It'll still take me days to figure out what happened where and what the conversion ratio is if any. I found quickly who your friends and enemies are once you do get listed by the Hun. It's an experience I'll never forget and am optimizing should he list me again one day.

Bottom line I've found is traffic isn't always what it's cracked up to be, but the webmaster and his support and affiliates had better be.
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