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I don't use a lot of adwords but have come to realise there are alot of little things to do to make adwords profitable.Properly utilising Google's Architecture is 1 thing.Identifying and targeting your selected keywords without having ones that have little ROI.Paying the minimun CPC also is important.Good sales copy in the ad makes a diffrence and then you got to hope some scumbag doesn''t bot a bot on your ads.Despite what Google says this still happens to send you over your limit pretty quickly.
Keep below the radar and the top listing seems to attrat less clickbot.
One guy who does know his stuff on adwords is WiredGuy.I read on of his posts on it and it was enlightening.
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