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back in the day paying to get listed on Yahoo was worth it. You could make your money back within hours of them ading your site. If their directory listings actually came up first it might still be worth it, but untill that happens it's a ripoff. I had a site rejected, and you get one appeal with them (at least thats how it use to be) and on appeal I was accepted.
And Yahoo has not helped my Google rankings at all.
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