I sign up to programs I see mentioned favorably on boards or spot on sites, so that I have (usually) an email to remind me that the program exists.
But unless - which is rare - something really grabs me about the program, I won't send traffic immediately. More often I'll check through my emails when I need a new program and then take a closer look at those which might fit. When I don't like what I see, I delete the email and never will send anything.
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