Quote:
Originally posted by TiffanyPowers
Ya that was very nice.  Here's my two cents for originality.
I'm just starting out and I've joined a few programs. There are a few things come to mind.
There are so many programs and very little differentiation between them, it is easy to forget about a particular sponsor. I'd suggest pushing your webmasters. Being a part of your affiliate program is a priviledge not a right. So if they are not actively doing something then kick them out. Now if you sit back and have some sort of automated script checking logs and kicking people, you're not going to capitalize on this concept. Email the webmasters that are underperforming. Perhaps they have forgotten, an email from you will remind them that they have joined. Perhaps they have a problem with your system (broken links, don't understand something, etc) and an email from you serves as an invitation to tell you what the problem is. It's so much easier to hit reply to than it is to search out an email address on banner and porn laden web pages.
Then there is the issue of experience. Perhaps they have joined but are not in a position to send traffic because they have none. Sure they make galleries or whatever else, but, how are they getting that out to the surfer? If you as the program admin take an interest in making your webmasters more productive, they will appreciate the effort and will support your program over others simply because you might review their work! and if they start to make money, from a sense of obligation/appreciation.
You have unique content so your program wouldn't get lost in the wash, but, how actively do you engage these underperforming webmasters? Do webmasters have a hard time coming up with ways to promote your product? My suggestion, don't ask this question here. Ask your webmasters.
Cheers
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Thanx. THis is actually some useful advice.
I do not think it would be practical to educate webmsters from nothing to experienced - there are several good places where that education is already available!
But to ask for specific concerns is of course a good idea.