No doubt about it: the search site looks an awful lot like Google, with its spare design and brightly colored letters. But the name is Booble, and it is a search engine for sex sites.
Along with the name, another clue to its bawdy nature can be found in the lewd liberties taken with the double O in the logo, which to reprint in a family newspaper would require pasties. Google, claiming trademark infringement, sent a cease and desist letter to the operators of the Booble site.
The parody site struck back by posting a disclaimer that says "Booble.com is not affiliated with any other search engines" - and then adds the zinger - "for starters, we have a sense of humor." There is also a link to a fake Google search for "sense of humor" that "did not match any Google documents." There is also a claim that the site is a parody, and thus receives a measure of protection under copyright and trademark law.
http://www.nytimes.com/2004/02/02/te...partner=GOOGLE
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It is getting great publicity no doubt, but how long do you give it?