Quote:
Originally posted by PersianKitty
Rentention is key! Keeping a customer rather than having to hunt for another one to take their place should be more important than bulking up an affiliate program.
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they used to teach us this in business school. It likely costs a third as much to keep an existing customer as to go out and find new prospects. I wonder what the cost difference would be for adult?
I have no idea, since I've seen so few programs that actually put as much emphasis on keeping members as they do on talking about keeping members.