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It is only illegal for tobacco companies to advertise through television.
Hard liquor companies did a self-imposed ban on TV commericials back in the day to avoid upsetting the prohibition people.
This was standard until Seagrams started TV advertisements a few years ago. Now the others are joining in.
The networks and local stations are very selective about the hard liquor ads that they will air, since they don't want to get alcohol commercials banned from TV, which would represent a huge loss of profit (all those beer commercials...).
They are walking the thin line- but the ads are out there.
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