We are looking to buy in content to resell so hit me on ICQ.
Your idea could shoot you in the foot. The problem with "Specials" is that your existing clients buy them and they would have bought anyway. So with a little bit of new business coming in you actually lose money.
I may go to affering one of our "Specials" only to those who registered within the last seven days. Everyone on the list has been spammed and told about them so if they did not buy that is there fault.
And the new guy gets an incentive to buy and see how our content and service works.