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after being the LA video industry for 3 years and doing a shitload of movies, i can tell you they cause the trends...if one company does something really well, before the 1st video hits the streets, 10 others do it.....
abnd I have heard plenty of talk on sets about "what can we do next?"....they NEVER ask what does the consumer seem to want next....ever
i am not saying all video companies do this, but majority....they create the trends, and mindless fat jackoffs sittin on their couch eat it up
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