Quote:
Originally posted by maxjohan
you rather get shaved?
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You need to calculate value per click you send. It's the only way to compare apples to apples across various sponsors. I don't care if I get paid per web surfer ejaculation, per bald surfer that signs up for a 5 day trial, etc etc.
Calculate the value per click and it doesn't matter if they shave you or not.
Assuming two sponsors A and B, they both are equally as likely to pay you (you have valid references for both sponsors).
Sponsor A shaves you, but your traffic is worth $0.02 per raw click based on your tracking.
Sponsor B does not shave you, but your traffic is worth $0.01 per raw click based on your tracking.
Which one will pay you more money for the same traffic?
I'm not condoning shaving. However, evaluating sponsors in this manner is the only way to accurately measure the performance of 1 sponsor vs. another.