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i cant tell you for 2nd page because it depends on the tour as well. Some tours can send 80%+ of the surfers on the 2nd page and some others only 20-30% and still get same or more signups.
For free sites traffic I would consider acceptable 1:500-600 (first page). My personal experience was in the range of 1:400 or lower with revshare programs. How u send the traffic also plays a role. A "blind" FPA on the entry page most probably won't convert as good as traffic coming from a standard banner, but the FPA will send way more clicks. My first ever free site brought 14 sales thanks to Mcspike,my free site mentor.
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