Get him an ARS account and he can use my free content if he advertises my BYOTs.
http://www.byotbucks.com/modules.php?name=Free_Content
The content can be used with any of these tours:
http://www.byotbucks.com/modules.php?name=BYOT_List
I've got free content for use, plus gallery templates for some of the sites in the promo material section in case he'd rather use pre-made templates to start with.