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I trust his stats but that doesn't mean there aren't other variables that could affect the outcome.
Ars has a lot of sites so it's natural they would come in higher on the list of overall sales.
Some would depend on the sponsors placement on the pages he's sending traffic from. Take one that has lower numbers and move them up to the top of his pages ahead of the others and you might see different results.
Are webmaster referral fees calculated into his totals..
blah blah blah and so on
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