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All good advice. Without knowing what you are doing fully, it is hard to give any advice. I'd suggest talking to some of the sales reps at various companies from this thread. Many factors come into play, which after talking with you they may be able to point out.
Certainly, using multiple sponsors is wise, as the saying goes (don't put all your eggs in one basket) It is also not bad to work with 1-2 closely, and try to get your traffic earning the most possible.
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