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Hiya Joe,
Next to content, text is king.. for two reasons, one, some well written short text, something very descriptive and hard hitting is much more apt to be clicked on that a banner. That's something that most experienced webmasters have learned over time.
Another thing.. the search engines thrive on text, I've gotten just a single gallery page listed very well because of the text.
I would stay away from long paragraphs.. but if you have to do that, use bold headers like a newspaper or magazine does, something that sums up the paragraph in a few words. If the surfer can't look at your page and get the idea in 4 seconds, it's too complicated. Keep it simple, and descriptive on the text and you'll do well.
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