There have been some really good ideas here. Great.
Especially the ones from Luka and lagwagon look good.
I have started thinking about the direction and came to a similar solution than some others here - why not use the European stars and the color scheme yellow and blue?
Then I thought, wheter this approach makes sense, or not. Imagine, that there are more competitors in your market, targeting european webmasters/surfers. If even just one of them makes use of this approach, which is more than possible, than you are too close, to do a unique logo based branding.
So I decided, that it is a better solution, to leave out this europen touch (especially the stars would be hard top produce on banners and smaller buttons anyway) and to get a modern
logo, that will work for your kind of business.
First idea:
Possibly a little bit more impact:
It is always good, to be able to use only a symbol, especially with a long name, so i made this small variation:
Of course it has a very slight similiarty to mastercard/eurocard. You could participate a little in their branding efforts of european based commerce, whitout beeing obviously close to them. It is more a small, subliminal hint to the customer, so he can easily imagine what kind of business you are in.
If you have any questions, feel free to reach me by ICQ:342668627 or by mail:
ow at bitchmedia.com