Quote:
Originally posted by HarlotCash Dyker
We put trial in ever December /january to help keep a decent volume of new members joining - But it is always the same - Trials to retentions go through the floor.
|
Offer a 10-12 days trial. 10 days should be enough for those trials to see the constant updates. So you can then get those members that would otherwise signup for no-trials + the skeptical ones may then rebill too + extra money from a high priced longer period trial.
Quote:
|
Probably conversions for us when we use the trial is around 20%
|
33% is the industry average from trial to month. If you are over that you are doing good, if you are under you're doing not so good. So maybe just try a more expensive trial/longer period.
Quote:
|
When we don't use the trial, it increases to between 50-60%.
|
Ofcourse! Trials to month is the hardest, once you got month, to next month is easier. As the matter of fact month to month should be a bit better for signup that came from trial.
Quote:
|
The only trial I offer is a 18.95 30 day trial that rebills at 29.95, surfers see that only if they exit my join page.
|
Good new idea
except do that 18.95 for 2 weeks trial maybe otherwise, members may cancel thinking to rejoin to save money then just forget to rejoin
