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I tend to believe he left because he wasn't satisfied. We have a very low chargeback rate on credit cards, perhaps 1 in 500. One reason we believe is that we give a very good presentation of what's in the member's section. So when they join, it's basically what they've already seen.
Does your preview section indicate what's available in the member's section? Should at least be the same if not some additional bonus items.
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