Pay per click is the future. I'm convinced. For a while mainstream followed in porn's footsteps but it's about time adult got with the times. Google's adwords set the new standard for mainstream marketing and most people have started promoting them heavily.
The trick here is conversions. It'd have to be content targetted search feed results like google's. Paysites would bid on terms and get quality clicked traffic in return. Webmasters wouldn't have to worry about filtering their traffic and trying to make bank off only a few sponsors they had to hand pick.
The natural progression is the paysite owners optimize their PPC campaigns to get the most bang for their buck. The free site owners get to serve better targetted advertising to their surfers and let the pros worry about converting the traffic.
It'd eliminate garbage traffic to paysites thus creating better conversion ratios and higher bid competition, thus generating the small webmaster more cash. Everyone does what they do best. If you're good at selling you make the high converting site. If you're good at managing traffic you work on sending the hits.
Then it might be feasable for small guys to buy a content set, make a page with good keywords and content and get the clicks rolling in.
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