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The old CEO Andy from Sextracker wrote some articles a good
while back on what he called "traffic vectors". For each site he
draws a map of where the traffic is coming from and what it's
been exposed to already. This map is then used to choose
sponsors and techniques to appeal to the given sites traffic. I
believe this technology is still a part of MoneyTree however they
may have moved to a simplier system. MoneyTree tracks/tracked
which banners surfers have seen and clicked on then displays
adverts that appeal to that peticular surfer based on their
experiance on other sites running the MoneyTree program.
-Ben
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<- I in no way endorse whatever just got stuck on the left of my post.
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