There is a market for it.
Just like there's a market for drug test kits. And things of that sort.
Marketing it with the right angle is the key.
You could focus on a lighter reality...then the dissease and death to market/promote it.
instead of the scare tactic of
"Are you a Dead man Walking?"
"FInd out. Buy This crap. Take the test"
Focus on a positive. Like a way to start a new relationship, like on trust.
Trusting that they don't have HIV/AIDS before you consumate the relationship sexually.
"Wanna make sure that
skank aint carrying the
Ninja ?"
"Give yo bitch the Test!"
Or some thing with a bit more tact.
If you have a database or sites that taylor to college kids, Frat's, Sororities, Dateing, etc..
(those Virgin Mobil commercials on MTV this holiday come to mind)
...and any other form of direct targeted traffic other then someone looking for some gash and a way to relieve the tension and blue balls of the day I'd market it to them tastefully.
Empowering a person to do something to protect themselves is powerful.
At $40 per sale...I think I could find a way to market it to my traffic and not turn off too many people.
