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10k, 25k, 100k, 200k... Traffic numbers don't mean anything these days without more details, and even then it's very hard to say.
Take that 100k TGP and cut off all trades for a month or two. What do you have left? If you are the Hun, you still have 100% of your traffic. If you are some of these other TGP's, you have almost nothing left.
Point is, a TGP that relies on trades to get traffic through their site rests their income in the hands of other webmasters. ANYTHING can happen depending on who these webmasters are, who they do business with, and who those people do business with. Someone introduces shit traffic into the trading circle and everyone suffers.
Take two TGP's that are identical and feed the exact amount of traffic into them. One TGP gets trades from one group of TGP's, and the other TGP from a different group of TGP's.
The end result could be two very different bottom lines.
I personally think trading traffic is for the birds, and I opt to build over the long term for myself only.
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