People for the Ethical Treatment of Animals may have one-upped the beef giants on this. Friday, it will take over the Web address www.beef.com, which had been for sale, to offer vegetarian news.
http://www.usatoday.com/money/indust...1-crisis_x.htm
Recently it was listed on Great Domains for $150,000, previously listed for over $300,000. I wonder how much PETA paid?
Seems like a brilliant PR move, sure to piss off a lot of people. What do you think?