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Depends on what you're going to do with the site.
When you spend 1.3 mill for a site, you hire an ad agency to do the logo and you test it aginst your target demographics.
Let me say that again. When you spend 1.3 mil on a site name, it's time to hire pros and test!!!!!!!! Hire a consultant to do the testing too. Both should have experience in the target demographics.
Other than that, I like 15 the best. It doesn't totally knock my socks off though.
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