I try to put just as much thought into the text as I do into the fancy. and not so fancy, graphic images. I'm focusing specifically on galleries at the moment, so the sell to the surfer is very important. I try to keep in line with the text on the site I'm promoting. It's my belief that keeping uniformity there will only help boost sales.
Getting the surfer worked up and interested in what you have to offer is just as important as what you have to offer
