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I usually know what I'm talking about, and it's not impressions, it's clicks.
Also, "take off a 10/20% out of the "seller enthusiasm" doesn't play a roll. We have stats to back it up.
Date Clicks UClicks
2003-11-22 2280 1809
2003-11-23 2328 1891
2003-11-24 2600 2035
2003-11-25 2732 2165
2003-11-26 2461 1906
2003-11-27 2161 1704
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