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Has anyone done a BIG PPC campaign?
I've browsed through a few traffic stats of some sites that are listed highly on the top adult keywords of the PPC search engines.
My question is, how much of a budget should you expect to have if you're going to be listed on terms like "sex", "xxx", "porn" on the top PPC search engines (Oveture, etc.)?
I know that the traffic surge from high PPC placement is incredibly eye-boggling, but is it worth it?
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