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Old 12-22-2003, 09:22 AM  
xenigo
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Industry Role:
Join Date: Jan 2001
Location: Oakland, CA
Posts: 8,067
Quote:
Originally posted by Furious_Male
I just about always use FPAs. One reason is I like to be able to track the type of traffic coming in via a third party counter and server logs. Something you can't do if you are sending directly to the sponsor. Also if an engine allows a single exit console I want the ability to sell the surfer again to maximize revenue.
I've bought some pretty expensive listings on both Sex.com and Overture and BOTH times I had extremely shitty conversion. I spent about $50 and netted $40 in signups with Overture, and with Sex.com I spent $50 and didn't get a signup. I was sending both of their traffic to an FPA.
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