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I just got back from JupiterMedia & Internet.com's Search Engine Strategies last week in Chicago.
There were booths with companies that do nothing but 3rd PArty PPC Click Auditing because of the fraudulent clicks that get passed onto PPC Account Holders such as yourselves.
That service alone empowers you to validate what the PPCs claim they send you in traffic.
Having built a couple PPCs, and become familiar with click count discrepancies within the PPC world...they thought of 3rd Party Auditing is empowering.
It gives you levarge with an account rep for receiving monetary credit for the discrepancies and in some cases if ya pitch a nice fit for having caught it...even get them to BONUS your account.
Trick is, you need a 3rd Party to validate your clicks from those PPCs for ya.
Lets put that into context and what the sites monthly fee is?
Several booths at SES promoting these very same services due to the fraud that exists out there.
It may be a premium service, but for active SEM-type webmasters...you'll immediately see the value in this service.
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