gotta agree with baldy
I was there when he told Nick about the paris hilton thing...
Nick just jumped on the wagon and slammed paris hilton stuff all over the place. Good onya.
Wiredguy says it wont last long - true, but who cares!! If you spend $8 each on even 20 domains and get all that traffic for even a day, you are quids in, i predict that traffic will last at least another 2-3 weeks, and whos the winner then
Nick is
spammers (and I am probably one of the worst) get the short term traffic. From this Paris stuff, Nick gets tens of thousands of hits a day, but then, he has staff to pay, so good on him.
Im just too lazy to do the hard yards for the paris stuff that everyone is competing for.
I just added a free Paris Video download to one of my sites. A week later I see a Paris related referrer string in my logs, so i add that to the title and meta description - as I get inbound links and Google PR for Paris terms - all stuff google loves. Now I am number 4 in google for that term, I was no 5 yesterday so I hope to be no 1 next week.....and that will last forever, well at least till I redirect the free download link to a sponsor.
we all do things our own way, and we all make good $$, its just a matter of working out your ROI and the cost of your time building traffic, how long you have the traffic for, and how much you make. Nick makes a lot more than me, but he, and his guys work very hard for it, and good on them for that