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woodsix · 12-14-2003, 04:47 PM

Marketing 101. If you come out with a new product, you want to control the perception around that product. One way is by creating a new name.

What was a Coca-cola before 1899?
What was a Lexus before 1990?
Was was an Escalade before 1999?

Sometimes it is better to just come up with your own name instead of trying to use a name that is already familiar and that already has a specific perception about it.

What was a Microsoft before 1975?
What was a Compaq before 1983?

It is all a question of price points. Trying to take control of keywords everyone already knows about can be just as expensive as creating your own and promoting them. At least when you create your own, you have complete control over their perception.

12-14-2003, 04:47 PM
woodsix So Fucking Banned Join Date: Jul 2003 Location: USA Posts: 134	Marketing 101. If you come out with a new product, you want to control the perception around that product. One way is by creating a new name. What was a Coca-cola before 1899? What was a Lexus before 1990? Was was an Escalade before 1999? Sometimes it is better to just come up with your own name instead of trying to use a name that is already familiar and that already has a specific perception about it. What was a Microsoft before 1975? What was a Compaq before 1983? It is all a question of price points. Trying to take control of keywords everyone already knows about can be just as expensive as creating your own and promoting them. At least when you create your own, you have complete control over their perception.