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Supply and demand. 5 years ago I was getting 50 cents an image and couldn't produce content fast enough.
2 years ago we went to 30 cents an image and $5 per min. for video on our non-exclusive stuff just to keep sales going.
Now we're at 20 cents an image and $2 per min. on video. Luckily, everything we produce for our store is ordered custom for 60 days exclusive, then it goes to our store. The client basically pays for the talent cost to get custom work.
Even at that, I wouldn't wash our prices down to a penny...it would hurt our biz and every other producer that is legit in this biz.
Best volume deals we do is 50% off on volume orders...hell can freeze over before we go lower than that
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