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Old 12-13-2003, 11:04 PM  
Theo
HAL 9000
 
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Join Date: May 2001
Posts: 34,515
Alexa is not reliable at all. It was never reliable. Some years ago (probably not anymore) Alexa was the primary traffic indication between news portal in Europe. All big advertisers was getting who have the largest regional alexa rankings and they were purchasing their banner spots.

One period in Greece, a dating site that was getting decent traffic appeared not in top 50 positions like always, but in the top5 which was almost impossible since it was directly competing the news portals that were spending millions for TV adv. time, radio etc
The owner of the site was contacted by tech magazines and he said he had found a way to prove that Alexa is not reliable. His web property didn't have any traffic increase, but yes it was apperaing in the top5 traffic sites. The next months more than few smaller sites followed his path and were started getting too high rankings. I think Alexa found a way to stop it and probably new methods are around.

Can you make use of Alexa cheating today in order to boost your adv. income? Well still many co. pay attention to their rankings. So, the answer is yes, you can find advertisers willing to spend money based on alexa results.
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