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PK, theres 2 kinds of people that wear jewelry.. People that deserve to wear it (like royalty in ancient times), these people usually enjoy custom pieces and understand its value, and why its priced at a premium.
then theres people that see diamonds in newspaper ad's for $300 per carat, and rush to get it. they buy shit and dont understand why its worthless afterwards.. these are the people that get robbed in the business.
example, recently 2 guys came to my store for diamond's for engagement rings, one guy wanted to spend $4000, the other guy wanted to spend $5000.
the $5000 guy insisted on size over color/clarity.. he ended up with a stone around 1.50cttw but not as much quality
the $4000 guy insisted on quality, he ended up with a smaller stone, but better cut clarity and color.
the $4000 guy will have a stone that is always in demand, years from now.. the $5000 guy will have to sell to a person/jeweler and lose money on his investment, because theres no demand..
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