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From the email I got from them (long ago, so I might be off a little), they're more or less an SEO management firm. They use their brand to get customers but they almost outsource all their work to other SEO's. They have grown quite a bit since I last dealt with them and I believe they have now become resellers of inclusion services (AV, Ink, Lycos). They may have hired SEO's to work for them directly now as well since then to keep their expenses low.
WG
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I play with Google.
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