There's been a lot of anger and frustration since the Florida Updates. Apparently, Google understands the fact that people's businesses rely on Google results. Craig Nevill-Manning, Google's Senior Research Scientist, said, for what it's worth, "I apologize for the roller coaster. We're aware that changes in the algorithm affect people's livelihoods. We don't make changes lightly."
http://www.webpronews.com/wpn-4-2003...pologizes.html